In today's business market, the marketing potpourri you employ when building your company image should most definitely utilize several tiers. These days, getting free publicity (the garnering of free media exposure for promotional purposes) is as simple as a click of the mouse. Realistically, you can get a million or more dollars worth of advertising in your pajamas.
The Internet has taken marketing and PR to new heights and has opened doors that in the past, small business owners could only hope to be privy to. If you use the Internet with some savvy and forethought, you can build an effective company image with a limited budget. Once you have made the decision to have an Internet presence, there are many things you should take into consideration better ensuring that you are getting your money's worth on the net. As with all marketing, creativity is key. Below are some simple suggestions you can use to level the playing field a little. Considering it is estimated that nearly 100,000 new websites are started each day, (and probably just as many go offline), you must strategically plan your online presence so that your website is not just another site stuck out there in cyberspace.
2. Utilize link check programs to ensure you have good/current links
3. Use “good”/reputable affiliate programs
4. Build esthetically appealing pages
5. Utilize web ranking sites such as Alexa.com
6. Update your site constantly (I guess that’s one of the beauties of blogging)
7. Utilize reciprocal linking
8. Work to generate inbound (non-reciprocal) links
9. Don’t plagiarize (we journalists especially hate this little stinky practice…that’s money out of our pockets you know)
10. Don’t “mirror” information from one owned site to another
11. Don’t use invisible text (*You will be blacklisted)
12. Check Spamco and MAPS Real Time Blackhole List regularly to make sure you have not been inadvertently listed
13. Submit your site to search and meta-search engines every 30 days (or at least with some regularity)
14. Stay away from “free” webhosting (we all know nothing in life is free…even the best things in life have some price attached to them…love, success, peace of mind, etc.)
15. Write to ISP (Internet Service Providers) and ask to be included on their whitelists
16. Subscribe to certified email senders
17. Use autoresponders to get the word out
18. Have fun!
19. Create great content (or even better, use great content writers)
20. What you don’t know, ask (why not use the Internet for all you can?)
21. Use opt-in lists
22. Pick great content topics to talk about
23. Choose a good domain name
24. Offer various language translations
25. Utilize media and video downloads
26. Offer just enough "free" information to entice visitors to (a) return to your site often, (b) convert from site visitors to customers
27. Utilize mobile feeds
28. Use affiliate program management software
29. Subscribe to feeds
30. Submit lots of content to various article submission directories
31. Submit regularly to major search engines as well as meta search engines
32. Start a blog
33. Blog often
34. Strive to get site awards
35. Visit a great site with wonderful ideas like Market2MakeMoney often!
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